No; we have a strong ethical commitment to consumer privacy and are registered with the UK Information Commissioner's Office.


Our data (26,000 statistics per UK Postcode) is unmatched and allows extremely granular targeting down to, on average, groups of 10-11 households or approximately 30 individuals. This is sufficient to allow for very precise targeting, whilst avoiding the very many issues around Personally Identifiable Information.


Customers find that they can get a much better ROI from highly targeted direct mail compared with email or other forms of marketing, even without knowing the name, email or phone number.