Our Customer Finder service allows you to purchase addresses with a high likelihood of matching your desired customer profile. We understand that each company's ideal customer is as unique as the company itself, and so you can use this service to create your own, unique list(s).
To protect our customers from the complexities and dangers of handling personal data we do not sell profiles of individual people or addresses, instead profiles are selected at a Postcode level.
(Our price includes all Royal Mail licence charges.)
There are two types of selection criteria:
- Filters – These criteria, such as Political Party, represent an entire Postcode and result in Postcodes being either included or entirely excluded from your selection. For Example; choosing Labour will result in all Postcodes currently represented by other political parties to be excluded, irrespective of other selected criteria.
- Proportional Densities – These criteria represent the proportion of people or households matching the desired characteristic. For example Gender; almost every Postcode in the country contains both males and females, but some Postcodes have a higher proportion of males. If you wanted to market solely to males you would be interested in those Postcodes with the highest proportion of male population. Should there be Postcodes with no male population they would be totally excluded from your selection.
Irrespective of the number of criteria you specify, we will always supply addresses from those Postcodes which most closely match your selection criteria first.
Please note the Service is currently for data on consumers, not businesses; however Pearl for Business is coming soon and we can handle your B2B needs manually right now!
How to use the Customer Finder service